This Privacy Policy explains how Ugauga GmbH collects and processes personal data in connection with Eggheads.World.
It applies when you visit our website, contact us, place an order, purchase or receive an artwork, or otherwise interact with Eggheads.World.
1. Data Controller
The controller responsible for processing personal data is:
Ugauga GmbH
Zurich, Switzerland
Email: info@ugauga.ch
Website:
https://eggheads.world
The complete company and postal details are available in the legal notice on Eggheads.World.
2. Personal Data
Personal data is any information relating to an identified or identifiable person.
Depending on how you interact with Eggheads.World, we may process:
- your name and contact details;
- billing and delivery information;
- order and payment information;
- correspondence and enquiries;
- information relating to purchased artworks;
- blockchain wallet addresses where required;
- provenance, certification and ownership information;
- technical information generated when you use the website;
- information you voluntarily provide to us.
We generally receive this information directly from you, through the website, from payment and delivery providers, or through publicly accessible blockchain records.
3. Purposes of Data Processing
We process personal data for purposes including:
- operating and securing Eggheads.World;
- responding to enquiries and communicating with you;
- processing orders and payments;
- producing, certifying and delivering artworks;
- transferring NFTs or recording blockchain-related information where applicable;
- documenting provenance and authenticity;
- maintaining the Catalogue Raisonné;
- displaying artwork locations where authorised;
- providing customer service;
- fulfilling contractual and legal obligations;
- preventing misuse, fraud and security incidents;
- analysing and improving the website;
- protecting and enforcing legal rights.
Depending on the circumstances, processing may be necessary to fulfil a contract, comply with a legal obligation, pursue a legitimate interest or act on the basis of your consent.
4. Orders and Payments
When you place an order, we process the information required to complete the transaction. This may include your name, billing and delivery addresses, email address, telephone number, ordered products and payment status.
Payments may be processed by external payment providers. When payment is handled directly by such a provider, we generally do not receive or store complete credit-card or other sensitive payment information.
Payment providers process personal data according to their own terms and privacy policies.
We retain order, transaction and accounting information for as long as required to fulfil contractual, tax, accounting and other legal obligations.
5. Production and Delivery
We may provide the information required to produce and deliver an order to printing partners, postal services, couriers, logistics providers and other companies involved in fulfilling the purchase.
This generally includes your name, delivery address, contact information and the details necessary to identify and process the order or shipment.
Depending on the destination and the selected provider, personal data may be processed outside Switzerland.
6. Certificates, QR Codes and the Catalogue Raisonné
Fine-Art Editions may be connected to a digital certificate, QR code, Catalogue Raisonné entry or blockchain record.
For these purposes, we may process and document information such as:
- the title and identifying details of the artwork;
- the edition or certificate number;
- the associated Lucky Charm Egghead;
- blockchain transaction and contract information;
- a public blockchain wallet address;
- provenance and transfer information;
- an approximate artwork location voluntarily provided by its owner.
We do not publish private names, precise residential addresses or personal contact details in the Catalogue Raisonné or on an interactive map unless the person concerned has expressly agreed.
Information recorded on a public blockchain may remain publicly accessible and generally cannot subsequently be altered or deleted by Ugauga GmbH.
7. Blockchain Wallets and NFT Transfers
Where an NFT is transferred in connection with an artwork, we process the blockchain wallet address provided by the recipient and any information required to complete and document the transfer.
Blockchain transactions are publicly visible and generally permanent. Public blockchain records may reveal wallet addresses, transaction histories, timestamps and technical transaction information.
Ugauga GmbH does not control public blockchain networks and cannot delete or modify information recorded on them.
You should never provide us with private keys, recovery phrases or wallet passwords. Ugauga GmbH will not request this information.
8. Contact and Correspondence
When you contact us by email, through a contact form or by another communication channel, we process the information you provide in order to respond to your enquiry and handle any resulting matter.
This may include your name, email address, telephone number, organisation, message and related correspondence.
We retain correspondence for as long as necessary to process the enquiry, maintain relevant business records or protect legal interests.
9. Website Access and Server Log Files
When you visit Eggheads.World, the website server automatically processes technical information required to provide and secure the website.
This information may include:
- the IP address of the accessing device;
- the date and time of access;
- the requested page or file;
- the referring website;
- browser type and version;
- operating system;
- device and connection information;
- access status;
- the amount of data transferred.
Server log files are used to operate the website, diagnose technical problems, prevent misuse and maintain security.
They are deleted or anonymised when they are no longer required for these purposes, subject to legal, contractual or security-related retention requirements.
10. Cookies and Similar Technologies
Eggheads.World uses cookies and similar technologies where they are required for the operation, security and functionality of the website.
Necessary cookies may be used to:
- maintain website and shop functions;
- store language preferences;
- retain the contents of a shopping basket;
- maintain security settings;
- remember consent decisions;
- provide other functions requested by the visitor.
Website analytics with Matomo are carried out without analytics cookies.
You can delete or block cookies through your browser settings. Blocking necessary cookies may limit the functionality of the website.
Where optional third-party content requires consent, it is only loaded after consent or active interaction, depending on the technical configuration.
11. Website Analytics with Matomo
We use Matomo to understand how Eggheads.World is used and to improve its content, structure and technical performance.
Matomo is operated on infrastructure controlled by Ugauga GmbH or its hosting provider and is configured without analytics cookies.
Depending on the technical configuration, the following information may be processed:
- visited pages;
- date and time of access;
- referring pages;
- browser type;
- operating system;
- device information;
- approximate geographical information;
- shortened or anonymised IP addresses.
The information is analysed in aggregated form and is not intended to identify individual visitors.
Analytics information is not transmitted to Google Analytics or another external analytics provider.
12. OpenStreetMap
Interactive maps on Eggheads.World primarily use map data from OpenStreetMap.
These maps may be used to display the approximate locations of Fine-Art Editions and other geographical information connected with Eggheads.World.
Depending on the technical implementation, map tiles and other map resources may be loaded from OpenStreetMap or from an external map service provider. When a map is loaded, the respective provider may receive technical information such as:
- your IP address;
- browser and device information;
- the date and time of access;
- the page from which the map was loaded.
We do not publish the precise residential address of an artwork owner. Publicly displayed locations are based on information voluntarily provided for this purpose and may be shown only approximately.
OpenStreetMap and any map infrastructure providers used may process information according to their own privacy policies.
13. Google Maps on the Contact Page
Google Maps is used only on the Eggheads.World contact page to display the location of Ugauga GmbH.
Depending on the technical configuration, Google Maps may be loaded only after your consent or active interaction.
When Google Maps is loaded, information may be transmitted to Google. This may include:
- your IP address;
- browser and device information;
- the page visited;
- the date and time of access;
- location-related information;
- cookies or similar identifiers used by Google.
Google may combine this information with other data, particularly when you are signed in to a Google account.
Data may be processed by Google companies in Switzerland, the European Economic Area, the United States or other countries.
You can use the address and contact details displayed on Eggheads.World without loading or interacting with Google Maps.
Google processes information according to its own privacy policy and data-protection terms.
14. Locally Hosted Fonts
The fonts used on Eggheads.World are hosted locally on our own website infrastructure.
No connection to Google Fonts or another external font provider is established when these fonts are displayed.
The use of the fonts therefore does not result in personal data being transmitted to an external font service.
15. External Content and Services
Eggheads.World may use technical services or include content provided by third parties.
These services may include:
- payment providers;
- shipping and logistics tools;
- spam and security protection;
- blockchain-related services;
- embedded media;
- technical website services;
- map services.
When an external service is used or external content is loaded, the provider may receive technical information such as your IP address, browser and device information and the page you visited.
Where technically possible and legally required, optional third-party content is loaded only after your consent or active interaction.
Third-party providers process personal data under their own responsibility and according to their respective privacy policies.
16. Links to Other Websites
Eggheads.World contains links to external websites, including websites relating to Ugauga and the Lucky Charm Eggheads.
This Privacy Policy does not apply to external websites. The respective operators are responsible for the processing of personal data on their websites.
We have no control over the content, availability or privacy practices of external websites.
17. Service Providers and Other Recipients
We may disclose personal data to service providers and other recipients where necessary for the purposes described in this Privacy Policy.
These recipients may include:
- website and hosting providers;
- IT and security service providers;
- payment providers;
- postal, courier and logistics companies;
- printing and production partners;
- accounting providers and professional advisers;
- map and infrastructure providers;
- providers of certificates and blockchain-related services;
- public authorities and courts where legally required;
- other companies involved in fulfilling a contract or providing a requested service.
Service providers may process personal data only for the agreed purposes and subject to applicable contractual and legal requirements.
18. Processing and Disclosure Abroad
Personal data is primarily processed in Switzerland and the European Economic Area.
Some service providers, particularly international technology providers, may process personal data in other countries, including the United States.
Where personal data is disclosed to a country that does not provide an adequate level of data protection, we use appropriate safeguards where required.
These safeguards may include:
- recognised contractual data-protection clauses;
- participation in an approved data-protection framework;
- another legally permitted safeguard;
- consent;
- contractual necessity;
- the establishment, exercise or enforcement of legal claims;
- another exception permitted by applicable law.
Despite these safeguards, foreign authorities may be entitled to access personal data under the laws of the country concerned.
19. Data Retention
We retain personal data only for as long as necessary for the respective purpose.
The retention period may depend on:
- the duration of a contractual relationship;
- the processing, production and delivery of an order;
- customer service and correspondence;
- provenance and authenticity documentation;
- accounting, tax and commercial-law requirements;
- statutory limitation periods;
- website and information security;
- the establishment, exercise or defence of legal claims.
Information relating to artwork provenance, certificates, editions and the Catalogue Raisonné may be retained permanently because it forms part of the historical and authenticating documentation of the artwork.
Information recorded on a public blockchain may remain permanently accessible independently of the data retained by Ugauga GmbH.
20. Data Security
We take appropriate technical and organisational measures to protect personal data against:
- unauthorised access;
- loss;
- misuse;
- alteration;
- destruction;
- unauthorised disclosure.
These measures may include access restrictions, encrypted transmission, secure systems, backups, maintenance and other safeguards appropriate to the nature of the data and the associated risks.
Eggheads.World uses SSL/TLS encryption. A secure connection is generally indicated by “https” and the lock symbol in the browser address bar.
No method of electronic transmission or storage can guarantee absolute security.
21. Your Rights
Subject to applicable data-protection law, you may have the right to:
- request information about personal data processed about you;
- receive a copy of certain personal data;
- have inaccurate or incomplete information corrected;
- request the deletion of personal data;
- object to or request restrictions on certain processing;
- withdraw consent with effect for the future;
- request the release or transfer of certain data;
- lodge a complaint with a competent data-protection authority.
These rights may be restricted where processing is required by law, necessary for contractual performance, connected with overriding interests or required for the protection or enforcement of legal rights.
Information recorded on a public blockchain cannot normally be deleted or modified by Ugauga GmbH.
Requests concerning your personal data may be sent to:
We may request appropriate proof of identity before responding to a request.
22. Supervisory Authority
The competent Swiss data-protection authority is:
Federal Data Protection and Information Commissioner
FDPIC
Depending on your location and the applicable law, you may also be entitled to contact another competent data-protection authority.
23. Changes to This Privacy Policy
We may amend this Privacy Policy when our website functions, services, data-processing activities or legal requirements change.
The version currently published on Eggheads.World applies.
Version 4.0 – July 2026, Zurich